Food & Drink · 2026
Macarooner: A premium Shopify store with a build-your-own-box experience
Ecommerce Redesign · Shopify Development
Project overview
A premium Shopify store with a custom build-your-own-box feature.
- Client
- Macarooner
- Industry
- Food & Drink
- Year
- 2026
- Services
- Ecommerce Redesign, Shopify Development
Overview
The brief and the challenge
Macarooner makes beautifully presented macarons, gift boxes and personalised selections. The product is premium, so the online store needed to feel the same.
The existing store did not reflect that quality, and personalised boxes are hard to sell through a standard template. We were commissioned to redesign and develop the store: a refined, product-led storefront that keeps buying simple, plus a custom way to build your own box.
The solution
What we built
A bespoke storefront with a premium visual identity, clean layouts and product-focused imagery, consistent across desktop and mobile.
At its centre is a Build Your Own Box experience. Customers pick their flavours visually, configure the box and watch it update as they build, then buy it like any other product.
Our approach
How we designed it
We started from the product. Flavours, colour and presentation lead every page, with refined typography and generous space so the macarons do the selling.
We then mapped the journey from discovery to basket and checkout, removing friction so personalising an order feels as easy as buying a ready-made box.
Under the hood
How it works
Rather than replacing the commerce platform, we connected the custom storefront and box builder to Shopify. Products, pricing, inventory and checkout stay in the system the business already runs on.
That gives Macarooner a bespoke front end without losing reliable order handling, and we continue to refine the builder, content and shopping experience.
Key features
- Build Your Own Box: visual flavour selection with live box updates.
- Premium storefront: a redesign that matches the quality of the brand.
- Shopify integration: products, pricing and inventory kept in Shopify.
- Clear product pages: flavours, imagery, descriptions and options at a glance.
- Smoother checkout journey: consistent from discovery to basket.
- Ongoing development: continued refinement after launch.
The outcome
Macarooner now has a more sophisticated online presence that makes it easier to discover products, personalise an order and buy.
It shows what is possible when a custom shopping experience sits on top of an established platform, instead of settling for a standard template.
Next project
Nidex LTD / Lovely2Have
Lovely2Have
Planning something similar?
Get a clear scope and price in one call.
Tell us what you need. You will leave with a realistic budget, timeline and next step.
15-minute introduction
Bookameetingwithus.
A focused first conversation about your business, the opportunity and the clearest next step.
- 15-minute introduction
- Clear, practical conversation
- Choose a time that works
