Private Transfers · 2026
Luca: A brand, website and bespoke platform built as one product
Bespoke Platform · Branding
Project overview
Brand, website and custom platform, built as one product.
- Client
- Luca
- Industry
- Private Transfers
- Year
- 2026
- Services
- Bespoke Platform, Branding
Overview
The brief and the challenge
Luca is a custom digital product. We delivered the complete brand identity, the public website and the bespoke software platform behind it.
A product split across a template website and generic software feels disjointed, so we designed and built a tailored product around the concept's specific requirements.
The solution
What we built
A bespoke public website and a custom application supporting Luca's workflows, joined by a single visual language so moving from website to platform feels seamless.
Our approach
How we designed it
We began with the brand, then carried it into the website's structure, navigation and content, and into a clear, usable interface for the platform.
Under the hood
How it works
We delivered end to end: branding, user experience, website development and custom software implementation, adapted to different screen sizes where appropriate.
Key features
- Brand identity: one direction across every touchpoint.
- Bespoke website: presentation, structure and navigation.
- Custom platform: built around Luca's workflows.
- Product interface: clear, usable and on brand.
- One ecosystem: website and platform feel like the same product.
The outcome
A complete branded digital product combining a bespoke website and custom software platform, developed from identity through to working functionality.
Next project
Harcourt
Harcourt
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